Toshiba

Making a POS terminal sexy

The project brief and our approach

With a bold new product hitting the market soon, Toshiba needed a video that was just as bold, that could hit the Internet even sooner.

Equipment

  • Adobe After Effects
  • Cinema 4D

Crew

  • Concepting: ThreePost
  • Storyboard Creation: ThreePost
  • 3D Animation: Jesse Stormer

Services

  • Account Management
  • Project Management
  • Creative Concepting
  • Concept Creation
  • Script Writing
  • Storyboard Creation
  • Asset Creation
  • 2D Animation
  • 3D Animation

When a product is just too damn cool, it’s hard to not show it off. The Toshiba TCx 800 was one of those products.

Gearing up to launch their new point-of-sale terminal, Toshiba had to get people’s attention. Not just any people. Important people. People who make the big decisions like “which POS terminal are we going to order for thousands of for our stores all over the country?”

It’s a big deal.

But when you have a product as bold and slick as the TCx 800, we can’t help but show that puppy off.

Planned and produced entirely in-house, we wanted a video that had no distractions. This was a hot product that needed no fluff. Showing off the product, this piece lets the viewer get up close and personal with the TCx 800. We wanted our viewers to get to know this device so well that the only way they could possibly know more about it was if they went out and touched one. Because, sometimes it’s best to let things just speak for themselves.

Toshiba

Toshiba TCx 800 Product Video