Cree

A whole new world of light

The project brief and our approach

Our partners at Cree tapped us to introduce a bold new lighting product with a video that shows off all of the cool stuff we can do.

Location

  • New Hope Church, Durham, NC

Equipment

  • RED Scarlet W
  • Adobe After Effects
  • Adobe Premiere
  • Adobe Photoshop
  • Adobe Illustrator
  • Cinema 4D

Crew

  • Concepting: ThreePost
  • Storyboard Creation: ThreePost
  • 3D Animation: Jesse Stormer
  • Music Composing: Joe Basile
  • Script Writing: Andrea Taber, Sam Mazany
  • Creative Director: Michael Fortson
  • Director of Photography: Michael Fortson
  • 2nd Camera Operator: Trevor Jackson
  • Gaffer: Brian De Contreras
  • Grip: Ethan Messina
  • Audio Engineer: Jeremy Childers
  • Make-Up Artist: Robbie Forrest
  • Wardrobe: Robbie Forrest
  • Talent: Adam Brundnicki

Services

  • Account Management
  • Project Management
  • Concept Creation
  • Script Writing
  • Shoot Prep
  • Video Production
  • Storyboard Creation
  • Asset Creation
  • 3D Animation
  • Video Editing
  • Music Composition
  • Sound Design
  • Set Design

None of this is real…

Well, the actor is real. His name’s Adam. The rest of the video is full 3D animation. Our client wanted an innovative way to introduce their latest product, the Cadiant Dynamic Skylight, to the market. A special light fixture capable of emulating the natural light of the sun, The Cadiant Dynamic Skylight is, well, nifty to say the least. Such an imaginative product required an equally imaginative video.

We worked closely with our client to define the concept of this piece - the idea that no matter where you are inside, you can always bring the feeling of being outside, in. The concept was aspirational - it was about the importance and joy the sunlight brings to us on a daily basis.

To illustrate this, we wanted our actor to move seamlessly through different indoor and outdoor environments.

Using a small sound stage in Durham, NC, we were able to take this concept from the page to the screen. If you really want to know the type of work we’re capable of, this is a great place to start. We worked closely with our team to pull off this piece - that’s even an original score you’re listening to.

Cree

Cree Lighting Cadiant Experience Animation